How 360 Virtual Tour (VR) changes home showing
During COVID, when going out was restricted, many thought real estate would stop. It didn’t! The industry adapted—and the 360° virtual tour changed the landscape.
The above scene sounded familiar to some of you?
With the rise of this digital transformation, there were options for buyers to interact with sellers and it changed everything.
Imagine you’re busy and unable to travel to view a property. What’s the next best option? Or even during the pandemic, people were too afraid to step out of their home.
A virtual tour. With 360° technology, you can explore the space and its surroundings with an immersive and navigable view —bringing the home viewing experience to you through the click of a button.
What is a VR?
VR stands for Virtual Reality, short for VR and it provides one an immersive navigable view of an environment or location. It has been used in many industries from tourism, agriculture and the most common is in real estate.
In real estate, VR transforms how properties are marketed, viewed, and sold. It is used for Virtual Property Tours where buyers can “walk through” a property space anytime, anywhere and no physical visit is needed.
The changing scene and the benefits
In real estate, they are referring to this as house hunting in ‘Pajamas’. They have the chance to view many prospective homes at the comfort of their home.
The real estate industry with this, is undergoing a digital transformation, with virtual tours leading the charge and most have adapted well during the pandemic and are still doing strong. Gone are the days of spending weekends driving from one open house to another.
This changing scene creates the ability of an interactive virtual tour on a space for navigation. These VR Online Tours or sometimes called the 360 Tour allow clients to view the space without being physically present, as if they were there themselves.
This became a game changer, giving agents better reach and allowing clients to view a space virtually before committing to a physical viewing, after initial preference filtering. What does this mean? Its better client filtering, and a higher quality viewing is achieved. More serious and committed viewers proceed for site visits.
Expanded Reach Beyond Location & Time, What does this bring to the table for agents, its a wider reach of clientele, therefore a faster decision or property sold is higher compared to onsite viewing.
With it brings, Faster Sales & Shorter Marketing Cycles as clients that have viewed the space before understanding the space and this will spark lesser questions on layout and lead to better negotiations on immediate and more focused questions.
By leveraging 360° virtual tours, agents deliver better experiences, sharper matches, and greater value to every client interaction. For 2026, you might want to revisit VR again as your sales tool to work smarter, reach wider & close better—with 360° virtual tours.
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